Castorama opens new store in Voronezh
Castorama Russia, part of Kingfisher group – Europe’s leading home improvement retailer- opened a new store in Voronezh on July, the 1st . It is the ninth Castorama store in Russia.
Currently Castorama has 9 hypermarkets in Russia – the first one was opened in Samara in 2006, then stores appeared in Saint Petersburg, Moscow, Rostov, Omsk, Krasnodar, Togliatti and now the latest new store is opened in Voronezh. Construction of Voronezh store was finished rapidly thanks to support of city administration.
Population in Voronezh is about 1 000 000. In terms of population Voronezh is the second largest city in central region in Russian Federation after Moscow. So a lot of companies developing their regional structure are interested in Voronezh.
There is a huge potential for DIY sales in Voronezh. Till the end of 2012 year 3,8 mln sq.m. of new housing have to be constructed in Voronezh and 5 mln in Voronezh region (RBC data).
Castorama is the first international DIY hypermarket in Voronezh. Before citizens could buy products for home and renovation only at the open markets, in small local stores or at specialized shops. Castorama is the first store where people can find wide range of products at low prices in a comfortable shopping environment. The store has a space of 11 500 sq.m (selling space 9 000) and provides 35,000 products for renovation and dacha from Russian and international suppliers.
Castorama offers wide range of goods for bathroom, kitchen, ceramic tiles, decorative products, flooring and garden products. Besides, it is a good place for professional brigades to purchase tools, hardware and building products. To make it easier for them Castorama has a separate entrance where customers can load their cars with bulky building materials.
Castorama offers all important services that customers need such as paint mixing, curtain making, wood cutting, delivery, credit etc.
Besides, in the new hypermarket customers can find inspiration from bathroom and kitchen showrooms areas, new lighting layout, wall and window decorative zones.
Oleg Pisklov, Country Manager:
«DIY market in Voronezh has a very high potential. Consumers’ interest in home improvement has grown tremendously in Russia recently. Castorama offers the best prices for renovation products in Voronezh. I am sure that our customers will appreciate shopping in Castorama and become our regular visitors”.
www.castorama.ru, www.kingfisher.com







